关键词:#OC展览策划 #IP项目复盘 #丹砂 #展览 #独立艺术家 #策展 #粉丝共创 #活动案例 #裸眼3D #艺术衍生品 #复盘
Keywords: #OCExhibitionPlanning #IPProjectReview #Dansha #Exhibition #IndependentArtist #Curation #FanCoCreation #CaseStudy #GlassesFree3D #ArtMerchandise #Review
在开始聊这次"魔法星球"的奇妙旅程前,容我先简单介绍下我的个人IP项目——"梦行人"(Dreamwalking)。
Before we dive into the magical journey of this "Magic Planet," allow me to briefly introduce my personal IP project—"Dreamwalking".
这不是个一蹴而就的项目,更像是一场持续进行中的探索。我尝试着用故事和艺术,看看能不能带来一点点疗愈的力量。
This isn't a project born overnight; it's more like an ongoing exploration. I'm trying to use stories and art to see if they can bring a little bit of healing power.
故事的主角叫"丹砂"(Dansha),是我的原创角色 (OC - Original Character)。你可以把她想象成一位穿梭在虚拟世界的引路人。
The protagonist is named "Dansha," my Original Character (OC). You can imagine her as a guide traversing the virtual world.
老实说,在这个持续创作的过程中,我最享受的就是捣鼓各种数字技术,把它们融合起来。边走边学,不断迭代,也挺有意思的。
Honestly, during this ongoing creative process, what I enjoy most is tinkering with various digital technologies and integrating them. Learning as I go, constantly iterating—it's quite interesting.
我的一个小小心愿是:能一边享受创作乐趣,一边为同样喜欢数字艺术、ACG文化的朋友们,慢慢搭建一个让人放松、沉浸的数字疗愈小角落。🌌
My small wish is: while enjoying the fun of creation, to slowly build a relaxing, immersive digital healing corner for friends who also love digital art and ACG culture. 🌌
📋️... 可能有朋友对"OC文化"不太熟悉。简单来说,OC就是 "Original Character",原创角色的意思。这是一个充满活力和创造力的圈子,大家在这里设计、分享自己的原创角色故事,交流互动特别频繁!我的许多创作灵感,都源于这个充满活力又年轻的文化圈。💚
📋️... Some friends might not be familiar with "OC culture." Simply put, OC means "Original Character." It's a vibrant and creative community where people design and share their own original character stories, with frequent interaction and exchange! Much of my creative inspiration comes from this lively and youthful cultural circle. 💚
"丹砂的魔法星球"这个想法,其实是几件看似不相干的小事儿,不经意间凑到了一起:
The idea for "Dansha's Magic Planet" actually came together unintentionally from a few seemingly unrelated small things:
之前我举办过一次 "寻找丹砂的家居服" 活动,邀请大家为我的OC丹砂设计日常服装。那次活动收到了超乎想象的热情回应和许多精彩设计!真的特别感谢 @TourBox 和 @人民邮电出版社 当时的奖品赞助 🙏。这次活动让我看到了同好们惊人的创造力,也感受到了大家一起为爱发电、共创内容的乐趣。顺便说一句,现在丹砂身上穿的这套,就是当时金奖得主的作品哦!
Previously, I held a "Finding Dansha's Loungewear" event, inviting everyone to design casual outfits for my OC, Dansha. The event received an unexpectedly enthusiastic response and many brilliant designs! I'm incredibly grateful to @TourBox and @Posts & Telecom Press for their prize sponsorship back then 🙏. This event showed me the amazing creativity of fellow enthusiasts and the joy of creating content together out of passion. By the way, the outfit Dansha is currently wearing is the winning design from that contest!
那段时间,我的粉丝群里大家经常聊起 "绘画接龙" (Drawing Relay) 这个玩法。简单来说,就是几个人一组,像接力赛一样,每个人在前一个人画作的基础上继续创作,最终完成一幅意想不到的作品。这种形式和单打独斗的创作很不一样,充满了协作、即兴和未知的惊喜,在年轻的艺术爱好者和创作者圈子里人气超高!当时我就觉得,这个形式太有趣了,很适合大家一起玩!
Around that time, people in my fan group often talked about the "Drawing Relay" activity. Simply put, several people form a team, and like a relay race, each person continues creating based on the previous person's artwork, ultimately completing an unexpected piece. This format is very different from solo creation, filled with collaboration, improvisation, and unknown surprises. It's incredibly popular among young art lovers and creators! I thought this format was so fun and perfect for everyone to play together!
在一次数字艺术比赛的场合,我认识了 @ALLHOLO 团队。他们有一种很酷的裸眼3D技术(基于光场原理,有独家光学专利,和米山舞这样的艺术家合作过👍)。我们一聊起来,发现彼此都对IP与前沿技术的结合很感兴趣,简直一拍即合!于是就萌生了能不能一起合作,把我的OC丹砂和他们的3D技术结合,共同推出一款联名产品的想法。
At a digital art competition, I met the @ALLHOLO team. They have this cool glasses-free 3D technology (based on light field principles, with exclusive optical patents, they've collaborated with artists like Mai Yoneyama 👍). We started chatting and discovered a mutual interest in combining IP with cutting-edge technology – it was an instant click! This sparked the idea of potentially collaborating to merge my OC Dansha with their 3D tech and co-launching a product.
说起来,我和上海插画小镇的负责团队之一(@之间插画)的两位主理人小姐姐早就认识。之前我们也有过一些愉快的合作,比如办过讲座,搞过一些小小的展陈尝试。这次,她们正好在策划2025年4月的活动档期,想尝试一些新的展览主题,看看除了传统的插画艺术节,还能玩出什么花样。于是她们就找到了我,问我愿不愿意做一个以OC为主题的小型展览,来测试一下这个方向在线下的反响。这对我来说,简直是瞌睡遇到了枕头,一个绝佳的机会!
As it happens, I already knew the two managers from one of the teams responsible for Shanghai Illustration Town (@Between Illustrations). We'd had some pleasant collaborations before, like holding lectures and trying out small exhibition setups. This time, they were planning their April 2025 event schedule and wanted to experiment with new exhibition themes beyond the traditional illustration art festival. So, they approached me and asked if I'd be willing to put on a small-scale OC-themed exhibition to test the offline response to this concept. For me, it was like finding a pillow when sleepy – a perfect opportunity!
怎么把这些线索——IP的情感、新技术的尝试、大家的共同创作、线下场地的邀约、还有我个人的小小私心——都巧妙地编织在一起,变成一个既有灵魂、又能落地、还好玩的故事呢?
How could I skillfully weave together these threads—the emotion of the IP, the experimentation with new technology, the community's co-creation, the offline venue invitation, and my own little personal desires—into a story that had soul, was feasible, and also fun?
💡 于是,"丹砂的魔法星球" 这个概念,在我心里悄悄萌芽了。
💡 And so, the concept of "Dansha's Magic Planet" quietly sprouted in my mind.
它不只是一个活动的名字,更像是一个能装下各种奇思妙想的容器。我希望用它来承载:
It wasn't just a name for an event, but more like a container capable of holding all sorts of whimsical ideas. I hoped it would carry:
当然,要把这个想法变成现实,光靠我一个人是不够的。这次项目更像是一次多方协作的小实验:
Of course, turning this idea into reality wasn't something I could do alone. This project was more like a small multi-party collaborative experiment:
静澜 (Serene Waters)
梦行人的世界,是一个介于梦境与现实,科学与魔法交织的地方。
The world of Dreamwalking exists in a space interwoven between dreams and reality, science and magic.
我试着融合了神秘学、科幻、魔法与艺术疗愈的元素,希望能营造出那种有点熟悉又有点陌生的 '梦核感'(Dreamcore)。
I tried to blend elements of mysticism, sci-fi, magic, and art therapy, hoping to create that somewhat familiar yet strangely unfamiliar 'Dreamcore' aesthetic.
我先试着设定了四颗核心星球,它们代表着不同的内心能量场:
I started by defining four core planets, each representing different inner energy fields:
视觉风格上,我努力想找到一个平衡点,既要有'梦行人'本身的梦核、疗愈、神秘、未来感,又要让每颗星球都有自己的个性。
Visually, I strived to find a balance, incorporating the dreamcore, healing, mysterious, futuristic feel of 'Dreamwalking' itself, while giving each planet its own distinct personality.
光有概念还不够,得让它活起来。
Concepts alone aren't enough; they need to come alive.
为了让大家更直观地感受到星球的氛围,也给后面的活动和产品打个底,我吭哧吭哧地做了一系列主题动画。
To help everyone intuitively feel the atmosphere of the planets and lay the groundwork for subsequent activities and products, I painstakingly created a series of themed animations.
从一个引导大家选'心动星球'的 '命运の四重奏' 序章,到深入每个星球感受不同氛围的短片,算是我用画面传递感觉的一次小尝试吧。
From a 'Quartet of Destiny' prologue guiding people to choose their 'resonant planet,' to short films delving into the distinct ambiance of each, it was my small attempt at conveying feelings through visuals.
那段时间,我的粉丝群里大家经常聊起 "绘画接龙" (Drawing Relay) 这个玩法。简单来说,就是几个人一组,像接力赛一样,每个人在前一个人画作的基础上继续创作,最终完成一幅意想不到的作品。这种形式和单打独斗的创作很不一样,充满了协作、即兴和未知的惊喜,在年轻的艺术爱好者和创作者圈子里人气超高!当时我就觉得,这个形式太有趣了,很适合大家一起玩!
Around that time, people in my fan group often talked about the "Drawing Relay" activity. Simply put, several people form a team, and like a relay race, each person continues creating based on the previous person's artwork, ultimately completing an unexpected piece. This format is very different from solo creation, filled with collaboration, improvisation, and unknown surprises. It's incredibly popular among young art lovers and creators! I thought this format was so fun and perfect for everyone to play together!
在一次数字艺术比赛的场合,我认识了 @ALLHOLO 团队。他们有一种很酷的裸眼3D技术(基于光场原理,有独家光学专利,和米山舞这样的艺术家合作过👍)。我们一聊起来,发现彼此都对IP与前沿技术的结合很感兴趣,简直一拍即合!于是就萌生了能不能一起合作,把我的OC丹砂和他们的3D技术结合,共同推出一款联名产品的想法。
At a digital art competition, I met the @ALLHOLO team. They have this cool glasses-free 3D technology (based on light field principles, with exclusive optical patents, they've collaborated with artists like Mai Yoneyama 👍). We started chatting and discovered a mutual interest in combining IP with cutting-edge technology – it was an instant click! This sparked the idea of potentially collaborating to merge my OC Dansha with their 3D tech and co-launching a product.
说起来,我和上海插画小镇的负责团队之一(@之间插画)的两位主理人小姐姐早就认识。之前我们也有过一些愉快的合作,比如办过讲座,搞过一些小小的展陈尝试。这次,她们正好在策划2025年4月的活动档期,想尝试一些新的展览主题,看看除了传统的插画艺术节,还能玩出什么花样。于是她们就找到了我,问我愿不愿意做一个以OC为主题的小型展览,来测试一下这个方向在线下的反响。这对我来说,简直是瞌睡遇到了枕头,一个绝佳的机会!
As it happens, I already knew the two managers from one of the teams responsible for Shanghai Illustration Town (@Between Illustrations). We'd had some pleasant collaborations before, like holding lectures and trying out small exhibition setups. This time, they were planning their April 2025 event schedule and wanted to experiment with new exhibition themes beyond the traditional illustration art festival. So, they approached me and asked if I'd be willing to put on a small-scale OC-themed exhibition to test the offline response to this concept. For me, it was like finding a pillow when sleepy – a perfect opportunity!
和 ALLHOLO 的合作,我们想玩点不一样的,试试把IP和新技术结合起来。
In our collaboration with ALLHOLO, we wanted to try something different, to attempt combining IP with new technology.
他们的核心就是酷炫的裸眼3D技术。至于用什么承载这份技术,我们俩团队可没少琢磨 🤔。选择小夜灯,不仅仅因为它是个实用的载体,更因为它本身就带有一种温柔、安宁的属性,这与'梦行人' IP 所追求的疗愈感不谋而合。
Their core is the cool glasses-free 3D technology. As for the medium to carry this tech, both our teams mulled it over quite a bit 🤔. We chose the night light not just because it's a practical vessel, but also because it inherently possesses a gentle, serene quality, perfectly aligning with the healing aspect pursued by the 'Dreamwalking' IP.
这并非简单的IP授权,而是深入的共同设计。小夜灯的温暖光芒承载着'梦行人'的疗愈感,裸眼3D的立体光影则强化了丹砂与魔法星球的神秘梦核氛围,仿佛一个微缩的奇幻入口。我们尝试通过科技与IP内核(疗愈、神秘)的结合,让衍生品也能讲述故事、传递情感。
This wasn't a simple IP licensing deal, but deep co-design. The night light's warm glow carries the healing sense of 'Dreamwalking', while the glasses-free 3D's stereoscopic light and shadow enhance the mysterious dreamcore atmosphere of Dansha and the Magic Planet, like a miniature fantasy portal. We aimed to combine technology with the IP's core (healing, mystery), enabling the merchandise itself to tell stories and convey emotions.
当然啦,过程嘛,总少不了磕磕绊绊,甚至可以说是'痛并快乐着':
Of course, the process inevitably involved some bumps and bruises, you could even call it 'painfully joyful':
有了概念、动画,还有了酷炫的联名小夜灯(正好拿来当奖品!),怎么才能让大家真正参与进来,一起high?
With the concept, animations, and the cool co-branded night light (perfect as prizes!), how could we get everyone genuinely involved and excited?
这时候,之前粉丝提的 '绘画接龙' 建议就派上用场了!
That's when the earlier fan suggestion of the 'Drawing Relay' came in handy!
这不仅是回应大家的期待,也是我想验证 'IP + 社区 + 品牌' 这个模式能不能跑通的关键一步。
This wasn't just about responding to expectations; it was also a crucial step for me to test the viability of the 'IP + Community + Brand' model.
规则不复杂,围绕四个星球主题,大家组队(6-9人一组),选一个主题开画。
The rules were simple: centered around the four planet themes, people formed teams (6-9 members per team) and chose a theme to start drawing.
核心奖励就是我们的小夜灯,再借助在得丘上海国际插画艺术节展出的机会,希望能给大家更多动力!
The core prize was our night light, and leveraging the exhibition opportunity at the Deqiu Shanghai International Illustration Art Festival, we hoped to give everyone extra motivation!
推广主要靠社交媒体。结果,活动搞到一半,原定的发布平台(🐧🐧短视频)突然 '没' 了… 真的是'黑天鹅'本鹅 🦢,直接影响了活动中期的参与和评选,当时我内心想的是——完了……不!不能完!
Promotion relied heavily on social media. But then, halfway through the event, the originally planned platform (🐧🐧 short video app) suddenly 'disappeared'... A true 'Black Swan' event 🦢, directly impacting mid-term participation and judging. My initial thought was—it's over... No! It can't be over!
面对这种突发状况,光着急和抱怨完全没用。我深吸一口气,告诉自己:办法总比困难多,必须让活动继续下去! 💪 于是,我迅速调整了策略:
Facing this sudden situation, panicking and complaining were useless. I took a deep breath and told myself: There are always more solutions than problems; the event must go on! 💪 So, I quickly adjusted the strategy:
这些调整确实增加了不少工作量(天晓得为此加班了多少天),但也正是这次"被迫"的临场应变,让我这个独立创艺术人/菜鸟策展人,真正体会到心脏跟着项目一起"蹦极"的感觉 🎢,也明白了那句老话——"拥抱变化",真的是生存的必备技能。
These adjustments definitely added a lot of work (heaven knows how many extra hours I put in), but it was precisely this "forced" improvisation that gave me, an independent artist/rookie curator, the real feeling of my heart "bungee jumping" along with the project 🎢. It also made me understand the old saying – "Embrace change" truly is an essential survival skill.
虽然过程波折,但最终的成果还是让人眼前一亮!活动收到了不少高质量的作品,大家的创造力惊人!✨ 有的小组甚至把接龙玩成了小动画,有的则用 精彩的小故事 串联画面。很多小伙伴热情高涨,甚至 一个人报了好几个组 !
Although the process was bumpy, the final results were still dazzling! The event received many high-quality works; everyone's creativity was astonishing! ✨ Some teams even turned the relay into a short animation, while others used engaging short stories to connect the images. Many participants were so enthusiastic that one person even joined multiple teams!
坦白说,虽然线上互动很方便,但总感觉隔着一层屏幕,少了点真实的链接感。
Frankly, although online interaction is convenient, it always feels like there's a screen separating us, lacking a sense of genuine connection.
一个能摸得着、感受得到的实体空间,不仅能将数字世界的想象力转化为真实的感官体验,更是对所有一起参与这趟旅程的朋友们(创作者、粉丝、品牌方)的一次集中汇报,也是建立真实联系的尝试。
A tangible, perceivable physical space not only translates the imagination of the digital world into real sensory experiences but also serves as a collective debriefing for all the friends (creators, fans, brand partners) who participated in this journey, and an attempt to build real connections.
说实话,第一次当策展人,就要面对一个60平米的场地,压力山大。但一想到能把'丹砂的魔法星球'完整地呈现出来,我就觉得一定要抓住这个机会。💪
Honestly, facing a 60-square-meter venue as a first-time curator was immense pressure. But the thought of being able to fully present 'Dansha's Magic Planet' made me feel I absolutely had to seize this opportunity. 💪
这次展览,我不只满足于展示作品和产品,心里还有几个'小目标':
For this exhibition, I wasn't content with just displaying works and products; I had a few 'small goals' in mind:
基于这些想法,整个展览空间的设计就围绕着 '体验' 和 '互动' 来。
Based on these ideas, the entire exhibition space design revolved around 'experience' and 'interaction'.
我设计了一条参观路线,希望能引导大家一步步走进这个小小的'魔法星球':
I designed a visitor route, hoping to guide everyone step-by-step into this little 'Magic Planet':
一进展区,我想先用一种不那么严肃的方式,带观众认识丹砂和她背后的"梦行人"世界。所以,我没搞太多复杂的说明,而是设计了一块对话式展板。观众可以想象成是我和丹砂在旁边聊天,告诉观众这个世界是怎么构思的,丹砂又是怎么一步步"长大"的。
Upon entering the exhibition area, I wanted to introduce Dansha and the "Dreamwalking" world behind her in a less formal way. So, instead of complex explanations, I designed a dialogue-style display board. Visitors could imagine it as me and Dansha chatting nearby, explaining how the world was conceived and how Dansha "grew up" step by step.
核心区来了! 这里可以说是我和 @ALLHOLO "搞事情"的主阵地。我们一起把魔法、科技和大家的创作都揉在了一起,目标是打造一个既好看又好玩的空间。
Here comes the core zone! This was arguably the main stage where @ALLHOLO and I "made things happen." We blended magic, technology, and everyone's creations together, aiming to craft a space that was both visually appealing and fun.
然后,来互动拍照吧: 我设计了专门的主题打卡墙,还有四块丹砂等身KT板,每个丹砂都穿着不同时期的服装,造型也经过精心设计,想让她看起来像在和观众互动。旁边还有个超酷的3D裸眼屏幕,既是秀 @ALLHOLO 技术肌肉的地方,也是个绝佳的打卡点。
Then, time for interactive photos: I designed a dedicated themed photo wall, along with four life-sized Dansha KT boards. Each Dansha wore outfits from different periods, carefully styled to look like she was interacting with the audience. Nearby was a super cool glasses-free 3D screen, serving both to showcase @ALLHOLO's technical prowess and as an excellent photo spot.
最后,看看大家的画,顺便投个票: 之前的线上绘画接龙活动在短时间内收到了8组投稿,我把这些大作搬到了现场。观众可以在这里欣赏大家的创作接力,也为心中的最佳作品投上一票。
Finally, check out everyone's art and cast a vote: The previous online Drawing Relay event received 8 submissions in a short time, and I brought these masterpieces to the site. Visitors could admire the creative relay here and also vote for their favorite work.
这一区主要展示 "人民群众的智慧"。首先是之前"寻找丹砂的家居服"设计大赛的成果,当时收到了很多充满爱意的设计。然后,我也"夹带私货"地展示了一下我编写的第一个程序——那个为了拯救自己于水火(主要是封面排版)而捣鼓出来的 "丹砂封面机"。现场有展板,还配了个小纪录片视频,讲述了它从一个创作者的痛点,到最终被我吭哧吭哧做出来的故事。
This area primarily showcased the "wisdom of the masses." First were the results from the previous "Finding Dansha's Loungewear" design contest, which received many love-filled designs. Then, I also "smuggled in" a display of the first program I wrote – the "Dansync" (Dansha Cover Machine), cobbled together to save myself from the agony (mainly of cover typesetting). There was a display board and a short documentary video telling the story of how it evolved from a creator's pain point to something I painstakingly built.
展览的最后一站,更像是一个新的起点和我特别看重的互动心脏地带。这片区域完全是为OC同好们准备的。
The final stop of the exhibition felt more like a new beginning and the interactive heart I particularly valued. This area was entirely prepared for fellow OC enthusiasts.
总之,我特别希望这里能成为一个大家可以放松交流、找到同好、甚至激发新灵感的温馨小据点。从现场反响看,它确实在某种程度上做到了这一点,看到大家玩得开心,我也很开心。
In short, I truly hoped this could become a cozy little hub where everyone could relax, chat, find like-minded friends, and even spark new inspiration. Judging from the on-site response, it did achieve this to some extent. Seeing everyone having fun made me very happy too.
理想很丰满,现实… 你懂的。
The ideal is plump, reality... well, you know.
从设计图到现场落地,总会遇到各种意想不到的状况:
From design blueprints to on-site execution, unexpected situations always arise:
第一次独立策展下来,确实学到了不少东西,也踩了不少坑,总结几点:
Having curated independently for the first time, I definitely learned a lot and stepped into quite a few pitfalls. Here are a few takeaways:
呼… 终于把整个过程捋了一遍。"丹砂的魔法星球"对我来说,真是一次信息量超大、挑战也超大的尝试。作为一个习惯了埋头搞创作的独立艺术家,这次被逼着点亮了策展、设计、技术对接、项目管理等一堆新技能点… 虽然过程常常伴随着"救命"和"我太难了",但回头看,也确实是实打实的成长吧。
Phew... Finally managed to review the whole process. "Dansha's Magic Planet" was truly an attempt packed with information and immense challenges for me. As an independent artist used to focusing solely on creation, this time I was forced to level up a whole bunch of new skills like curation, design, technical liaison, project management... Although the process was often accompanied by cries of "Help me!" and "This is too hard!", looking back, it was indeed real, tangible growth.
这次的"魔法星球"降落,只是"梦行人"旅途中的一站。它让我看到了更多的可能性,也让我对未来有了更多期待:
This "Magic Planet" landing was just one stop on the "Dreamwalking" journey. It showed me more possibilities and filled me with more anticipation for the future:
这趟小小的冒险能顺利完成(虽然磕磕绊绊),真的离不开每一个人的支持和帮助。
This little adventure couldn't have been completed successfully (albeit with bumps) without everyone's support and help.
真心感谢每一位关注"梦行人"、喜欢丹砂的粉丝朋友,你们的每一次互动和反馈都是我前进的动力。
My sincere thanks to every fan and friend who follows "Dreamwalking" and likes Dansha. Your every interaction and piece of feedback is my driving force.
特别感谢给力的合作方 @ALLHOLO 和场地方 @之间插画,谢谢你们的信任和支持,愿意陪我一起"做梦"。
Special thanks to our awesome collaborator @ALLHOLO and venue provider @Between Illustrations. Thank you for your trust and support, willing to "dream" alongside me.
还要感谢每一位参与了线上活动和线下观展的参与者,是你们让这场"魔法星球"的体验变得完整而生动。
Thanks also to every participant who joined the online activities and visited the offline exhibition. It was you who made the "Magic Planet" experience complete and vivid.
"丹砂的魔法星球"因为有你们每一个人的参与,才能如此立体。
"Dansha's Magic Planet" became so multi-dimensional because of each and every one of your participation.
希望在未来的创作道路上,还能继续和大家一起玩,一起分享,一起创造更多有意思的故事!
I hope that on the creative path ahead, I can continue to play, share, and create more interesting stories together with all of you!